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Business Notes

 Marketing:   
Marketing covers all angles of a business and deals directly with the customer one way or the other. You may reach your customer through advertising, sales people, internet or any other avenues used in marketing to draw in customers. As a rule of thumb keep in mind that once you begin the process of creating a marketing plan, you will have to keep restarting from scratch until your plan is "internally consistant and mutually supportive" of what will be the next step in your plan. All sections of the plan must work hand and glove with each other until the whole plan makes perfect sense. This will not be a easy task, but if you want a business plan that can get the attention of your investors or even create the success of your business without investors, then you will definately need to create a internally consistant and mutually supportive business plan. As a rule of thumb there will be a 7 step process.

  1. Consumer Analysis
  2. Market Analysis
  3. Investigate your competition as well as question yourself
  4. Develop a "preliminary" marketing mix
  5. Evaluation of the economy
  6. Revise and add to steps 1 to 6 until they create a consistant and stable business plan.


The order of these 7 steps can be changed around depending on your business. This format can be used for selling items to customers (product marketing) or it can be used for a business that helps people. (service marketing)